How to Introduce a Speaker
At some point in time, many of us are requested to introduce a speaker. The situation may vary from an informal business meeting to introducing a subject knowledge specialist at a major conference.
Our initial questions might be: What do I say? In what order do I say it? The idea is to create an eager want in the audience, without giving away the main message.
Consider the introduction as a bridge between the previous event or speaker to what will happen next. The idea is to create an air of anticipation.
Getting to know the speaker is very important, before you give the introduction. This can be accomplished by an interview, either in person or by a phone call. (The audience will notice the rapport between the speaker and yourself, and it creates a positive impression.) Your time is well invested. The entire presentation should only last about 1 to 2 minutes. Keep it short, sweet, and to the point.
The following is a three-step approach that can be used in a wide range of events from an informal business meeting to a formal social event. It beings with the title or topic of the speech, the importance to the audience (most people are thinking – what’s in it for me), and the credentials of the speaker.
1. Start off with a question, a startling statistic or a quote. The title or topic of the speech may be given, and if it is not explicit, provide a brief explanation. Begin the introduction with a bang, which will draw the attention of the audience, as they will be looking for more, but it must be relevant to the speech.
2. What’s in it for the audience member? Why should they listen to your speaker? They need to know the importance of the speech and its relevance to their interests. This might involve some research on your part, in order to develop a general idea of the needs and wants of the audience. If there is a theme of the meeting or conference, it should be built in at this point.
3. Why is the speaker entitled to provide a speech on the particular topic? What is his or her experience with the subject? If it is an educational seminar, what is their academic background? The qualifications of the speaker are essential. In other words, how have they earned the right to speak on the particular topic. Some speakers may provide you with a biography for a reference; it would ensure that have all the right facts.
Last but not least, is the proper pronunciation of their name. It can be obtained during the interview or from the speaker’s office. For example, please help me welcome (pause….) Helen DerCATCH. If you are in a formal event, start the applause, shake their hand, then sit back and enjoy.
So that’s it!
In summary, develop professional rapport with the speaker and become familiar with their subject. Mention the topic or title, the relevancy to the audience and the speaker's background and credentials.
The speaker will thank you gratuitously!
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